The Blog

Kirsty Waite Kirsty Waite

Be Bold and Break Through: Why Stepping Outside Your Comfort Zone is the Key to Success

We believe the coaching industry has become a whisper chamber of generic advice, promising "balance" and "finding your purpose" with a soothing monotony. But that's not what ignites transformation. We're the disruptors, the ones who champion the transformative power of taking risks, challenging the status quo, and going after what you truly desire, no matter how audacious it may seem.

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Kirsty Waite Kirsty Waite

Why Businesses Should Take a People-First Approach to Leadership

When it comes to business, the focus on numbers—be it sales, revenue, or performance metrics—often overshadows the most critical component of any organization: its people. However, an increasing body of research and a multitude of success stories from leading companies suggest that adopting a people-first approach to leadership isn't just beneficial; it's essential for sustainable growth and success.

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Kirsty Waite Kirsty Waite

How Coaching Transforms Your People Strategy and Impacts the Bottom Line

In the complex tapestry of business operations, the value of coaching is often likened to an intangible asset, difficult to quantify yet undeniably impactful. While skeptics may question the return on investment (ROI) of coaching due to its seemingly elusive benefits, forward-thinking leaders understand its profound influence on an organisation's people strategy and, ultimately, its bottom line.

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Kirsty Waite Kirsty Waite

Harnessing the Tangible Impacts of Intangible Coaching in Business

In the business world, coaching sometimes appears elusive, and its effects challenging to measure directly. Despite its seemingly intangible nature, coaching can lead to significant, concrete advantages for companies. Employers and leaders looking to justify their coaching investments need to see how these subtle coaching efforts yield visible results. This exploration dives into the various concrete benefits that business coaching brings, including improvements in productivity, employee health, and the overall workplace environment.

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Kirsty Waite Kirsty Waite

Integrity: The Heart of The Ethical Coaching Company

At The Ethical Coaching Company, we believe in the power of integrity. It's not just a word for us; it's a guiding principle that shapes every aspect of our business. We understand that integrity goes beyond simple honesty – it's about transparency, improving the industry, doing what we say we're going to do, and always considering the greater good over our bottom line.

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Kirsty Waite Kirsty Waite

Coaching as a “Contact Sport”

Describing business or executive coaching as a "contact sport" emphasises the dynamic, interactive, and engaging nature of the coaching process. Where it is essential that you are present and focused on your client, the flow of the coaching engagement, and putting your ego aside.

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Kirsty Waite Kirsty Waite

Living Our Values: What Sets Our Ethical Coaching Apart

At The Ethical Coaching Company, we believe that operating with integrity and purpose is key. That's why our work is guided by five core values that shape how we run our business and care for our clients. Let's explore what each one means and why it matters.

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Kirsty Waite Kirsty Waite

Supporting Wellbeing and Reducing Stress in the Workplace

With workplace stress reaching concerning levels, taking action to support mental health and well-being will benefit both employees and the company's bottom line. A multifaceted approach that includes wellness initiatives along with coaching is key. When companies invest in their people holistically, they will reap the rewards of a happier, healthier, and more productive workforce.

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Kirsty Waite Kirsty Waite

Questions to Ask When Choosing the Right Coach for You.

Selecting the right coach is crucial for having a productive, rewarding coaching experience. The coach you choose should be someone you feel comfortable opening up to and who can provide tailored support to help you reach your goals.

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Kirsty Waite Kirsty Waite

The Power of Fusion Coaching: Where Wellbeing and Career Goals Converge

Fusion Coaching redefines the coaching landscape by offering a dual-coaching approach. It understands that an individual's growth isn't confined to just one aspect of their life. Instead, it acknowledges the synergy between personal well-being and professional progress. This novel approach allows clients to access multiple coaches under one roof - a wellbeing coaches alongside a business coach.

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Kirsty Waite Kirsty Waite

Embracing a Coaching Approach: Empowering Teams for Effective Leadership

Effective leadership is crucial for driving growth and success. While traditional top-down leadership styles have their place, adopting a coaching approach can unlock a wealth of untapped potential within teams. A coaching leadership style empowers team members, fosters collaboration, and nurtures a culture of continuous improvement. Let's explore the importance of adopting a coaching approach in leadership and provide actionable tips to help teams learn and integrate coaching principles into their leadership styles.

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Kirsty Waite Kirsty Waite

Unleashing Potential: The Benefits of Using an Ethical Coaching Company with Diverse Partnerships

In the world of personal and professional development, the support of a skilled coach or mentor can be transformative. However, partnering with a single coach may limit the breadth of expertise and perspectives available. That's why at The Ethical Coaching Company, we believe in the power of collaboration and have established partnerships with coaches and mentors from various fields.

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