Transform Your Approach to Team Management
Where Impactful Coaching Meets Effective Leadership Training
It's reported* that only 10% of the UK workforce is actively engaged and enthusiastic about their work and workplace. With their direct line manager, being the biggest attributing factor of these findings.
This is mind-blowing!
By equipping your management team with the skills to lead with impact, you can transform your organisation into one where employees are motivated, engaged, and passionate about their roles.
Don’t miss the opportunity to drive significant change and boost your team’s morale and performance.
*This statistic was taken from the 2023 Gallup Global Workplace ReportAre you looking to develop impactful and effective leaders?
Master the skills of effective communication, expectation setting, team dynamics, and coaching.
Welcome to The Ethical Coaching Company's Leadership Academy.
Even though research has shown that direct line management is the key to an engaged, happy, and high-performing workforce, it’s still under-invested in by many organisations.
At The Ethical Coaching Company, we understand that not every organisation has the resources or capacity to deliver top-tier, in-house leadership development programs.
We specialise in providing high-quality leadership training, ethical coaching and mentorship, all under one roof; to help businesses like yours develop outstanding leaders without the need for significant internal investment.
Our meticulously crafted, five-month Leadership Academy equips your leaders of people with the knowledge, skills, and support to become a confident, effective leader who leads with integrity, kindness and impact.
Leadership training alone has been reported to increase productivity by 22%, combining training with coaching to embed the application of learning, led to an 88% increase in productivity!
That’s why we’ve designed our Academy as a hybrid model. In addition to delivering high-quality skills training, we include business coaching as a standard feature, ensuring that the learning is directly applied to YOUR organisation.
Join us and take the next step to create impactful and effective leaders of people.
Discover if our Leadership Academy is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps..
Leadership Academy At A Glance.
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This is a FIVE-month program with a hybrid approach of both leadership skills training and business coaching.
The programme will on average take 2-3hrs per week to complete.
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1 - Pre-Session Workbook
2 - Training Session
The Leadership Skills training covers four key modules (Effective Communication, Setting & Managing Expectations, Team Dynamics & Coaching Approach to leadership) these sessions will take place either:
For Open Courses: 4 X half day group sessions, with other business leaders via Zoom.
For In-House Course: 2 X full day group sessions, with peers at your place of work or a pre-agreed off site location.
3 - EQ & Trait Map Assessments
As part of your learning you will complete two self assessments EQ (Emotional Intelligence) & Trait Map (Personality) with personal 1:1 feedback session to aid self reflection of your leadership style.
4 - Business Coaching
To embed the learnings within your own organisation and role you will receive 1:1 business coaching:
1 x 60 minute deep dive workshop
3 x 60 minute coaching sessions
1 x 40 minute reflection / off boarding session
The Coaching element will be 1:1 sessions.
Additional coaching can be added on at an preferential rate.
5 - Workbooks and Application Log
Workbooks will be completed for each module and an Application Log submitted for your overall learning journey to demonstrate application of learning.
6 - Digital Resources
Access to our digital resource library will be provided and can be accessed at any time to support the learning. This will be available for twelve months from onboarding.
7 - Celebration Session
A group celebration session will be held at the end of the five months for all attendees to come back together and celebrate the learning journey.
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We 100% commit to you that anyone who delivers any element of this training or coaching is qualified and accredited in their field of practice and has gone through a thorough process to be able to carry out any element of our programs.
Our coaches and trainers are out in the real world, coaching and mentoring people in businesses every day. They are highly knowledgeable and experienced.
This we believe enhances the experience and quality of your training. They are speaking from applied experience and knowledge alongside their formal qualifications.
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Our cohorts are limited in size (max 8) to ensure everyone is seen, heard and supported fully during the training.
We run open courses that anyone can sign up to and also bespoke inhouse versions of the Leadership Academy depending on your requirement.
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To fully complete the training the following elements will need to be completed:
Attendance of the two day skills training.
EQ & Traitmap assessment and 1:1 feedback session completed.
1:1 Coaching completed in full.
Submission & signed off of Application Log
Upon successful completion of the above you will receive:
A certificate from The Ethical Coaching Company (TECC) to demonstrate skills learnt and application of learning.
Continued access to the resource portal for 12 months after the start date of programme.
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Open Program - cost per person:
£2,200 +vat
In-House Program - costs per group:
4-6 people £8,000 +vat
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Effective Communication
Setting & Managing Expectations
Team Dynamics
Coaching Approach in Leadership
For further details on each of the above modules please see further down the page.
*Once you register your interest a member of our team will be in touch.
Who Is The Leadership Academy For
The Academy is designed for aspiring and current leaders of people who want to:
-Develop the skills needed to lead with impact and understand how to get the best from their team.
-Understand and improve team dynamics, and align team goals with organisational objectives.
-Communicate effectively for greater impact.
-Gain the confidence to make intentional decisions, inspire their teams, and drive long-term success.
What Attendees Will Gain From The Programme
Key Takeaways:
-Skills to have difficult conversations in a meaningful way.
-Techniques to boost team morale and engagement, which are key to retaining top talent and maximizing productivity.
-Insights into the complex interactions that define team dynamics and their impact on performance.
-Practice in setting clear and realistic performance expectations.
-Skills to align the team and individual goals with the organisation’s strategic objectives.
-Enhanced ability to make informed, intentional decisions considering both short-term and long-term impacts.
-Understanding of different approaches between problem-solving and solution-seeking strategies.
-Knowledge of effective team coaching, focusing on talent development, succession planning, and addressing individual growth needs.
-Communication skills to foster clear, effective, and impactful interactions.
How Will This Benefit
Your Team & Organisation:
-Increased knowledge, skills and confidence: Gain a deeper understanding of your own leadership style.
-Higher Employee Engagement: Achieve higher levels of employee engagement and job satisfaction, resulting in a more motivated and productive workforce.
-Strategic Alignment: Ensure that team and individual goals are aligned with the organization's strategic objectives, leading to cohesive progress.
-Better Retention: Retain top talent through effective people management and a positive work environment.
-Informed Decision-Making: Benefit from leaders who can make strategic, intentional decisions that balance short-term gains with long-term success.
-Improved Productivity: Foster a high-performing workforce through enhanced team dynamics and clear performance expectations.
-Reduced Costs: Recruitment, sickness, strategic efficiency.
Discover if our Leadership Academy is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps..
Meet The Tutors
You’re in good hands with our head coaches and leaders of the business Kirsty Waite & Tienie Loubser.
Kirsty; is the Founder and CEO of The Ethical Coaching Company. A fully qualified and accredited Business Coach, mentor and business tutor, with nearly two decades of experience leading and coaching teams within global organisations. Removing the smoke and mirrors associated with the Business Coaching and Training industry and creating safe, impactful coaching experiences is at the forefront of Kirsty's work - she truly believes in the power of leadership coaching & training and knows first-hand the difference it can make to the success of a business
Tienie; has extensive experience in Global Learning & Organisational Development, with a speciality in Learning Design, Change Management, and Leadership Development. Helping businesses transform their people environments to boost wellness and productivity, focusing on cooperation, coordination, and collaboration. Creating avenues to facilitate tacit knowledge into explicit.
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Great leadership starts with great communication. In this module, you’ll learn how to communicate with clarity, confidence, and purpose—whether that’s in one-to-one conversations, team meetings, or handling difficult discussions. We’ll cover active listening, understanding different communication styles, and the power of non-verbal cues. By the end, you’ll be able to foster open, honest conversations that drive real connection and collaboration.
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Clear expectations create alignment, accountability, and productivity. This module will equip you with practical strategies to set realistic goals, delegate effectively, and provide constructive feedback. You'll also learn how to manage difficult conversations, prevent misunderstandings, and maintain trust while holding people accountable.
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High-performing teams don’t happen by chance—they’re built through strong leadership and a deep understanding of group dynamics. In this module, you’ll explore team roles, motivation, conflict resolution, and how to create a culture of trust and collaboration. You’ll gain insights into managing diverse personalities and fostering a team environment where everyone thrives.
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Great leaders don’t just direct—they coach. This module will introduce you to a coaching mindset, helping you develop skills to empower and develop your team. You’ll learn how to ask powerful questions, provide support without micromanaging, and cultivate a culture of continuous learning and growth. By the end, you’ll have a leadership approach that inspires and brings out the best in others.
This structure ensures that learners leave with practical, actionable skills that enhance their leadership effectiveness.
We believe in fearlessly challenging mediocrity, embodying the spirit of change, and leading the way towards a future that redefines coaching and leadership. Through impactful coaching strategies, we go beyond surface-level changes, unlocking the true potential within.
Our commitment to ethical coaching, leadership and uncompromising quality sets us apart, ensuring genuine and lasting transformation that leaves a positive mark on both individuals and the world around them.
We challenge you to do better.
We create space that facilitates growth & development
We do what we say we will.
Why Us?
Integrity
We live and die by our charter. Ethics, morals and integrity are the backbone of our business. All partners of The Ethical Coaching Company go through a rigorous application process and commit to operate within strict ethical standards.
Impact
We are committed to creating tangible, powerful, impactful results for all our clients. We believe in making a positive difference in the world wherever you can. We do that by supporting business owners to thrive in an ethical way.
Courage
Achieving your business goals requires being brave. We are here to lead by example and empower every one of you to take courageous action to reach the potential you know you are capable of.
Excellence
We strive for excellence in all aspects of our business and ourselves. This includes the continuous development of the company and the personal growth and development of all of our partners.
Kindness
Business in our opinion should be led with kindness. Kindness fosters a positive work environment, enhances collaboration, boosts employee morale, and builds strong relationships with clients and customers.
“The Ethical Coaching Company’s approach is built on the principle of doing the right thing for the greater good. Balancing; impact, people, and profit.
We focus on creating great experiences that inspire and motivate, granting autonomy to drive innovation and growth.
By fostering cultures that cultivate high performance and emphasize people's development, our approach delivers impactful results that propel businesses toward sustainable success and transform the future of work.”
What Our Recent Students Had to Say……
“As part of the May cohort, what an incredible 2.5 days it’s been.”
“Kirsty and Tienie are amazing tutors!”
“I had made the right decision in wanting to be a coach and I had definitely chosen the right business in “The ethical Coaching Company” to train with”
Discover if our Leadership Academy is the perfect fit for you and your business.
Schedule an informal chat with a member of our team today to explore your next steps and all in-house program enquiries.
2025 Open Program Dates
Open Programs Only Run Twice Per Year - Register Your Interest Below:
March 2025 - Session Dates:
11th March - 9:30 am-1:00 pm
18th March - 9:30 am-1:00 pm
25th March - 9:30 am-1:00 pm
1st April - 9:30 am-1:00 pm
Sept 2025 - Session Dates:
16th Sept - 9:30 am-1:00 pm
23rd Sept - 9:30 am-1:00 pm
30th Sept - 9:30 am-1:00 pm
7th Oct - 9:30 am-1:00 pm
*Once you register your interest a member of our team will be in touch.