The Podcast

Thriving in Business with Kirsty Waite

Thriving in Business with Kirsty Waite is for business owners and unpacks the realities of creating a business you love. It is Kirsty’s mission to help you become more confident, empowered, and intentional about how you create your business. Allowing you to create fulfilment, freedom, and success in your business, whatever that means to you. Each episode with Kirsty is designed to provide you with honest, realistic, and practical tools to inspire you to take action to create a business where YOU can THRIVE!

23 - Kirsty has BIG NEWS. The Ethical Coaching Company is BORN

The first episode in the THIRD series of Thriving in Business Podcast is a very special one as Kirsty talks about her brand NEW business! And is interviewed on her own podcast by Louise Fernando.

The Ethical Coaching Company was born out of Kirsty being fed up with unethical and moral practices she was seeing on the loop in the coaching world and decided to take some responsibility for her little corner of the industry to create a hub where businesses of all sizes can come and get ETHICAL, trusted, powerful coaching from accredited, approved and experienced coaches who are experts in their field.

During the episode, Kirsty and Louise talk openly about topics that have been kept under wraps for far too long!

Join us in the movement to change this industry and make it a happier and safer place!

24 - Joining the Movement

Join Kirsty as she chats to Lego-loving Rory Berry as they discuss the Ethical Coaching Movement further. Rory is one of the trusted partners of The Ethical Coaching Company. He is passionate about helping businesses become more heart centric.

Hear what it's like being on the other side of The Ethical Coaching Co. and the hoops you have to jump through to be part of the trusted team!

They continue the open discussion about the online coaching industry and the movement to try and make it a safer space for all!

25 - How One Moment Can Change Your Business

Digital media & marketing expert Heather Pownall joins Kirsty this week on the Thriving in Business Podcast, Heather is a long-time supporter and client of Kirsty’s and has recently been at the forefront of helping with the launch & has also joined the advisory board of The Ethical Coaching Company.

Hear first hand how one chance meeting between the two changed both of their businesses and behind the scenes of what it’s like to work with Kirsty & The Ethical Coaching Company.

26 - Regulation in the Coaching Industry - Can we tame the beast?

Female empowerment specialist and shining star in the coaching industry Lucienne Shakir joins Kirsty on this week’s episode of Thriving in Business.

Lucienne is a cheerleader for ethical coaching just as much as Kirsty - join them to explore how we tame the beast that has become the ‘coaching industry’ the key distinction between being an awesome salesperson and an awesome coach and the impact when they are misinterpreted.

Learn how Lucienne is living by her values and making waves with her business to make powerful coaching accessible.

27 - So What - Why are you different

People analytics explorer and strategic leader Tienie Loubser brings rich conversation and insight to the Thriving in Business podcast this week.

Tienie has been a key supporter of Kirsty’s and The Ethical Coaching company all the way through to the evolution of what it is today.

With vast coaching experience, knowledge, and a fresh perspective of how the coaching industry can thrive authentically, the conversation this week is challenging, and inspiring and will give you food for thought about what a coaching experience should be.

28 - Can you be ethical AND profitable?

Feel good, ethical marketer Karen Webber is on a mission to help people take messy imperfect action to help build better businesses.

Karen and I discuss building a business that is BOTH ethical AND profitable, can you really have both or are they mutely exclusive?

After working in the traditional marketing agency for many years, Karen left to create her own businesses to do marketing differently. Going against the grain of mainstream marketing Karen does marketing that FEELS good, DOES good, and GETS good results.

29 - Is Being Ethical Enough?

Managing partner of Primate Digital Agency & Podcast host of ‘About This Storm’ Rebecca McIntyre-Smith joins Kirsty this week to explore their ‘No dicks’ policy in business.

Rebecca runs a people-first digital agency and shares the challenges that come with that. We explore if being ethical is enough. Should we be aiming for more, planet, and social impact…. or should we not? Is it possible to be profitable and fully ethical?

30 - Empowered leadership Discussions: Setting & Managing Expectations

In this episode of our Thinking About It series, Kirsty and Tienie dive into the importance of intention and clarity in leadership, team dynamics, and business growth. They discuss the power of zooming out from the day-to-day hustle, operating with intention, and aligning actions with the bigger picture. Whether you're leading a team or running a business, this episode provides actionable tips to break out of the hamster wheel and move forward with purpose. Tune in for insights on navigating overwhelm, setting boundaries, and saying "no" with intent.

31 - Empowered Leadership Discussions: Leading With Clarity & Intention

Empowered Leadership Discussions to help future, new and accidental leaders as they navigate leading teams. In this episode of our Thinking About It series, Kirsty and Tienie dive into the importance of intention and clarity in leadership, team dynamics, and business growth. They discuss the power of zooming out from the day-to-day hustle, operating with intention, and aligning actions with the bigger picture. Whether you're leading a team or running a business, this episode provides actionable tips to break out of the hamster wheel and move forward with purpose. Tune in for insights on navigating overwhelm, setting boundaries, and saying "no" with intent.

Episode 32 - Empowered Leadership Discussions series: Leading With Vision In Business

In this episode of Think About It, Kirsty and Tienie dive into the purpose of having a vision in leadership and business. They explore the importance of setting a clear direction for your team and business, regardless of the size or stage of growth.

Episode 34: Empowered Leadership Discussions series: Communicating Strategic Intent

In this episode of Think About It, Kirsty and Tienie dive into the topic of communicating strategic intent within organisations.

Episode 35: Empowered Leadership Discussion Series: Business Coaching Skills to Elevate Performance and Drive Lasting Success

In this week’s “Think About It” session, Kirsty and Tienie explore essential business coaching skills that empower leaders, drive performance, and foster sustainable success in the workplace.

Episode 36: Empowered Leadership Discussion Series: Menopause In The Workplace

In this session, our panel of experts delves into the importance of supporting menopause in the workplace, sharing practical insights and strategies for creating an inclusive, supportive environment for menopausal employees.

Episode 37: Empowered Leadership Discussions series: Fertility Awareness In The Workplace

In this week’s Think About It session, host Kirsty is joined by partner coach Jennifer Elworthy and regular guest Tienie to explore how organisations can create supportive environments for employees experiencing fertility challenges.

Episode 38: Empowered Leadership Discussions series: Bringing External Support In For Your Organisation

In this insightful session, Kirsty and Tienie delve into the topic of external support for organisational development.

Episode 39: Empowered Leadership Discussions: Conscious Leadership

In this episode of our Think About This series, Kirsty is joined by business partner and Business Mindset & Energetic Strategist, Louise Fernando, for a deep dive into the concept of conscious leadership.

Episode 40: Empowered Leadership Discussions series: Limiting Beliefs A Leader

Join Kirsty and Guest speaker Louise Fernando in this week's Think About It session, part of the Ethical Coaching Company’s Empowered Leadership Conversations.

Episode 41: The Crucial Role of Onboarding and Offboarding Processes

In this episode of Empowered Leadership Conversations, we dive into the critical role of onboarding and offboarding in creating a connected, inclusive, and impactful workplace.

Episode 42: Empowered Leadership Discussions series: The Future of Work, How Ethical Leaders Stand Out

In this episode of Thinking About It, Kirsty and Tienie explore what it means to be an ethical leader in a rapidly changing workplace. They discuss the importance of navigating complexity with integrity, empathy, and shared values, while embracing new technologies like AI without losing the human connection.

Episode 43: The Importance Of Team Dynamics

In this festive season edition of Empowered Leadership Discussions, Kirsty and Tienie explore the intricacies of team dynamics in organisations. They break down what team dynamics really means, how it impacts workplace culture, and the crucial role of leadership in fostering a collaborative and psychologically safe environment.

Episode 44: The Power Of Ethical Coaching

In this Think About It session, Kirsty and Tienie dive deep into the role of ethics in coaching—what it means, why it matters, and how it impacts both individuals and businesses.

Episode 45: Change Management in the Age of AI: Turning Data into Actionable Impact

In this engaging leadership conversation, Kirsty and Tienie explore the impact of AI on change management within SME businesses. They discuss how leaders can strategically integrate AI, create certainty in an evolving landscape, and establish clear guidelines for responsible AI use.

Episode 46: Managing Change

In this week's Think About It session, Kirsty and Tienie dive into the crucial topic of Change Management, particularly within SMEs. Building on last week's discussion on AI-driven change, this episode focuses on practical strategies to help leaders and businesses navigate change effectively.

Episode 47: Why Learning & Development Is Here To Stay

In this week's Think About It session, Kirsty and Tienie dive into the evolving landscape of Learning & Development (L&D) and why it remains a critical function for business growth and employee success. With AI integration and rapid workplace shifts, how can organisations adapt their people strategy to stay relevant?

Episode 48: Leadership During Times Of Uncertainty

In this episode of our Think About It session, Kirsty and Tienie dive deep into the complexities of leadership during uncertain times.

Episode 49: Managing the rise of experience economy

In this bite-sized Think About It episode, Kirsty and Tienie dive into the evolving landscape of the experience economy and what it means for today’s leaders, managers, and business owners.

Episode 50: The future of work - hybrid, remote onsite?

In this episode of our "Think About It" leadership series, Kirsty and Tienie explore the evolving world of work—from remote flexibility to in-office mandates and everything in between.