In recent years, the coaching industry has gained immense popularity as people seek guidance and support to achieve personal and professional goals. With the surge in demand, a darker side has emerged—an unethical underbelly that tarnishes the reputation of genuine coaching businesses.

Business coaches bring knowledge and experience, particularly as they work with lots of different businesses and can see what’s going on inside many industries.

A wonderful lady, Nikki Clark, who I’m proud to say is now one of our advisory board members, asked me a really poignant question that made me really think. We were discussing the lack of ethics in the coaching industry. And she asked, ‘Well, what are you going to do about it