High-Impact Coaching and Strategy for Founders Building Better, People-First Small Businesses.

From start-up to scale-up, where smart growth meets strong leadership.

Book a Call

“They helped us get clear on who we are, what we stand for, and how to lead our team through growth.”

Hear from one of our clients on the impact of working with us:

Lisa Gosnay - Assessable

LinkedIn logo with colorful circles above it
Durham University Business School logo featuring a purple shield emblem and text in black and purple.
The logo of the software company Assessabe, featuring a blue stylized lowercase 'a' with a checkmark shape, and the word 'assessabe' in black lowercase letters to the right of the symbol.
Logo of The Institute of Leadership, featuring purple and gray text with a geometric design.
Green background with white logo and text for 'Gridmark Survey'
Logo for NSIGHT with stylized 'S' symbol and text 'NSIGHT' underneath, followed by the tagline 'The Conscious Platform of Empowerment' in purple.
Logo of the University of Greenwich featuring a compass design and the text 'University of Greenwich' and 'Greenwich Business School' beneath it.
The LinkedIn logo with the word 'LinkedIn' in dark blue, accompanied by multicolored circles above it representing connections.
Durham University Business School logo with purple and green design elements.
Assessment logo with a blue and black color scheme and a stylized lowercase 'a' symbol.
Logo for the Institute of Leadership, with purple and gray text and graphic elements.
Green background with white text and logo of Gridmark Survey.
Logo for NSIGHT with a stylized 'N' and 'I' in shades of blue and purple, and the text 'NSIGHT' underneath, followed by the tagline 'The Conscious Platform of Empowerment' in purple.
Logos of the University of Greenwich and Greenwich Business School in dark blue on a black background.

Who We Help

Built for founders, leaders and owners growing people-first small teams. You’re ambitious. You care deeply about your people. You’re building something that matters.

But as the team grows, so does the challenge. You’re spinning plates, leading a business, managing a team, and trying to stay true to your vision. The momentum is real, but so is the messiness.

That’s where we come in.

We support founders like you, leading small, growing teams of 5 - 20+ people, with coaching-led strategies, grounded leadership development, and practical support to help you grow with clarity, confidence and your culture intact.

We’re for you if:

🟡You’re leading a small but mighty team and learning how to be a manager as you go
🟡You’re juggling people, clients and decisions, with no real space to zoom out and lead
🟡You want to build a people-first culture, but lack time, structure or the right support
🟡You’re feeling the stretch and know it’s time to professionalise and plan the next phase
🟡You’re scaling and want your business to grow without losing what makes it special

We don’t do generic blueprints or off-the-shelf programmes. Every client we work with gets a bespoke, high-impact, coaching-led partnership designed entirely around their goals, their team, and the stage of growth they’re in.

We partner with values-led businesses that care about quality, want to create meaningful experiences for their people, and are ready to invest in expert support to grow with purpose and impact.

This level of strategic support and care isn’t reserved for corporates, it’s for founders like you. We’re here to make transformational, coaching-led support accessible to small and scaling businesses who want to grow with intention, not overwhelm.

What We Offer

Running a growing business comes with big decisions, bigger ambitions, and the challenge of bringing people with you.

Whether it's 1:1 coaching, improving how your team communicates, becoming an accredited coach to lead with confidence, or formalising your leadership with our accredited academy — everything we offer comes with a side of coaching. Always. It’s non-negotiable.

We don’t just deliver knowledge, we help you apply it.

Coaching bridges the gap between knowing and doing, turning theory into confident, real-world action.

That’s where the transformation happens, and it’s how we make sure you get the highest return on your investment.

A woman with blonde hair smiling during a conversation at a table in a cafe or restaurant, wearing a black top with sequined sleeves.

Individual & Group Coaching

Coaching for founders, managers and small teams to build clarity, confidence, and stronger ways of working together.

Find Out More
A woman in a polka dot dress sitting on a couch, having a conversation with a person whose face is not visible, with text overlaid promoting leadership coaching and business coaching certifications.

Coaching Accreditation

Take a coaching-led approach to leadership or add coaching as a service alongside your existing offer.

Find Out More
Four young women sitting at a table, smiling, and engaging with digital devices and coffee cups in a cozy indoor setting.
Logo for The Institute of Leadership Approved, featuring purple and gray text on a black background.

Leadership Academy

For founders and new managers, growing strong teams through clear, confident, values-led leadership.

Find Out more

Ready to transform your business?

Curious about how we could support your next stage of growth? Book an informal, no-obligation call.

A woman with dark hair and a white shirt smiling with her hands placed under her chin against a white background.
A smiling older man with glasses and a beard, wearing a checkered blazer, black shirt, and vest, holding papers, sitting in front of a microphone.
A woman with blonde hair, wearing a pink sweater and black pants, sitting on a wooden bench, smiling, with books, a framed photo, a water bottle, and some small objects on the bench.
BOOK A CALL TODAY

What Our Clients Are Saying

  • Woman smiling at a celebration event, holding a certificate or award.

    “Super professional, has oodles of knowledge and their approach to being a responsible business is a great fit for UMi.”

    Suzanne McCreedy - COO @ We Are UMi

    We Are UMi

  • A woman with shoulder-length light brown hair and bangs smiling against a pink background.

    "I have recently embarked on their Leadership Coaching Accreditation and was blown away with their training, modules, suppport and ethics. I highly recommend The Ethical Coaching Company team."

    Heather Pownall - founder @ Heathers Media Hub

    Heathers Media Hub

  • A woman with long dark hair, wearing a white collared shirt and a brown blazer, smiling and standing against a white background.

    “This collaboration has allowed us to look at things from a multitude of perspectives, discuss valuable ideas, and solve any roadblocks that come our way. On reflection, the programme has given us clarity and transformed our existing approaches.”

    Abbey Mooney - Director @Gridmark Survey

    Gridmark Survey

  • A woman with short red hair wearing a green and white striped shirt and an orange beaded necklace, standing in front of a colorful mural with blue, black, and white patterns.

    “Coaching I received via the Ethical Coaching Company has been transformative for my business.”

    Suzy Rennison - Founder @ Admin Unbound

    Admin Unbound

Book An Informal Chat With Our Team

Contact us today to book your informal discussion to find out if we are the right fit for you and your business needs.

Two women sitting at a table in a bright, modern cafe or coworking space, with artwork on the wall and a laptop and cellphone in front of them.
Smiling woman with blonde hair wearing a black sequined top, sitting at a table in a cozy room with wooden walls, with magazines on a shelf behind her.
Smiling man with white hair and beard leaning against a brick wall outdoors.
BOOK A CALL TODAY

Our Approach

Our Business Growth Model gives you the clarity and structure to grow on purpose – without losing sight of what matters.

Whether you’re stepping back to see the bigger picture or navigating the growing pains of a small team, this coaching-led framework helps you focus on what really drives sustainable success – your vision, your people, and your impact.

Flexible, practical, and built for real-world growth – it meets you where you are and helps you lead with clarity, focus, and impact.

A circular infographic with five segments illustrating a business strategy framework. The center circle contains the text 'Transforming the Future of Work.' Surrounding it are five labeled sections: 'Big Idea' at the top, 'Current Reality' to the right, 'Environment' at the bottom right, 'People' at the bottom left, and 'Application & Impact' to the left. Each section has accompanying descriptive text and a horizontal yellow line.

Have a question or ready to talk? Drop us a message and let’s explore how we can support your growth.